Aesop Touches Down In Nolita

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Remember last fall, when we told you that Aesop was opening its first U.S. flagship and that while the exact location was still up in the air, it was definitely “going to be downtown”? Well, turns out the brand’s chosen neighborhood south of 14th Street is—drum roll, please—Nolita. New signs announcing the store’s arrival at 232 Elizabeth Street, across the street from Steven Alan, have just gone up. The location is fitting; devotees of the Aussie skincare brand are likely familiar with its recent collaborations with Soho neighbor A.P.C., the French brand that also happens to line the racks at Steven Alan. As for where the other two stand-alone storefronts Aesop has announced for New York will be, mum’s the word, although we wouldn’t be surprised if Brooklyn got its very own outpost stocked with Aesop’s Parsley Seed skincare collection, among other hair and body care favorites. Fort Greene is really just a hop, skip, and a jump across the East River. [Racked]

Photo: Courtesy of Racked


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