Written by Daniel P Dykes

It seems like it's a long time away, but it'll come in the blink of an eye. So it is that both the dates and the opportunities that exist for the spring / summer 2011 focussed MSFW (Melbourne fashion week) have been announced.


Scheduled to be held in Melbourne from 5 September to 11 September 2011, MSFW will this year afford the city's design and business talent the following opportunities:

Please note that the application forms will be not be available from the Melbourne City Council till the end of April, save for the volunteer positions which you can email about now.

MSFW@City Square
MSFW@City Square is a hub of fashion activity. In Melbourne's iconic space City Square during MSFW you will find the most well-known and loved brands showcasing their Spring / Summer 2011 collections. MSFW@City Square entices people to interact with fashion and associated brands through a series of meaningful and innovative runways, experiential activities such as workshops, activations and sampling activities. MSFW@City Square is free to the public.

MSFW Designer Series: Official Designer Runway Shows
The Designer Series, located in the prestigious Melbourne Town Hall, are the weeks hallmark runway shows held across four nights during MSFW.

MSFW Emerging Designer Series (Exhibition)
The MSFW Emerging Designer Series is the ultimate opportunity for Melbourne's freshest young designers to showcase their talent via a week-long exhibition. The exhibition will unveil the talent of Melbourne's rising stars in the fashion and textile design, accessories, millinery, footwear and visual merchandising fields. This exhibition offers emerging designers the opportunity to present their latest collections to the public, consumers and the wider fashion industry in a creative, collaborative and interactive domain.

Look.Stop.Shop at MSFW
A new and exciting program initiative presented by the City of Melbourne, Look.Stop.Shop at MSFW is an experiential showcase of retail window installations across the city, providing 24-hour viewing and a reason for visitors to discover each and every retail space in Melbourne. Look.Stop.Shop is an opportunity for you to promote your business via MSFW, engage ambient foot-traffic and work collaboratively with the City of Melbourne to celebrate Melbourne's retail diversity and creativity, highlighting some of the city's hidden retail gems.

MSFW City Series
The MSFW City Series is your opportunity to align your business with MSFW by staging your own event. MSFW welcomes expressions of interest (EOI) from businesses within Melbourne wishing to stage a fashion or fashion-related event during MSFW. MSFW features a wide range of events held by Melbourne organisations and businesses including workshops, catwalk shows, films, small to large exhibitions and more. It is these events that, collectively, create the MSFW City Series. The MSFW City Series drives traffic into your business and positions the city as the ultimate retail, shopping and fashion destination.

MSFW Dining Series / After Party Venue
MSFW is seeking a range of restaurant and club venues in Melbourne to offer food and beverage packages to MSFW ticket holders. In return, your business could benefit from being part of the MSFW marketing and publicity campaign.

If you are looking for on-the-job event experience then a volunteer role at MSFW could be a once in a lifetime opportunity. MSFW engages over 100 volunteers in a variety of roles including:

  • Customer service
  • Back-of-house
  • Production
  • Front-of-house
  • Usher
  • Runner
  • Product promotions
  • Function host

To express your interest as a MSFW volunteer, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for an application form.

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